Accessibility Guidelines
When using our marketing resources, please make sure to keep accessibility in mind. Here are some guidelines to consider:
Refrain from using all capital letters.
Recently, we made the change from writing our name as "ARTS for ALL Wisconsin" to "Arts for All Wisconsin." We discovered that writing with all capital letters can be inaccessible for some people with language processing disabilities. To make sure that anyone can read what you have to say about us with ease, please use typical sentence case formatting.
Alternate text for pictures
Providing alternate text (commonly known as alt text) for images allows screen readers to describe photos to people who use them. When images do not have alt text, screen readers users lose context and have a less enjoyable experience.
For more information, visit Perkins School for the Blind's resources.
Image descriptions
Similarly to using alt text, providing descriptions of images in social media captions or other marketing materials can help people with disabilities understand what is happening in the picture. This provides context that could otherwise be lost without descriptions. To learn how to write an effective image description, visit Perkins School for the Blind's resources.
Color Contrast
Not everyone is able to see designs or text when there is not enough contrast between the foreground and background colors. Per accessibility guidelines, the color contrast ratio needs to be 4.5 to 1. To make sure you are using appropriately contrasting colors, use the resource Web Accessibility In Mind (WebAIM).
Marketing Resources
These resources are intended for you to market Arts for All Wisconsin online or in print. Please be mindful of our guidelines and language we use when talking about people with disabilities. For more information on inclusive language, visit our History and Mission and Inclusive Practices pages.